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Marketing management
104
Marketingmanagement
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Consumer behaviour
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Advertising effects
18
Werbewirkung
18
Brand management
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integrated marketing communications
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integrated marketing communication
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Schultz, Don E.
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Block, Martin P.
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Neijens, Peter C.
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Journal of marketing communications
The journal of real estate finance and economics
473
Journal of business research : JBR
333
NBER working paper series
317
Journal of housing economics
293
Working paper / National Bureau of Economic Research, Inc.
268
Industrial marketing management : the international journal for industrial and high-tech firms
253
NBER Working Paper
242
Regional science & urban economics
219
Journal of strategic marketing
193
Journal of urban economics
193
SpringerLink / Bücher
183
Real estate economics : journal of the American Real Estate and Urban Economics Association
158
Applied economics
142
The journal of real estate research
138
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
115
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Discussion paper series / IZA
103
Journal of marketing
103
Land economics : applied research on environmental resources
101
CESifo working papers
98
Discussion paper / Centre for Economic Policy Research
89
Economic modelling
88
Applied economics letters
87
International journal of strategic property management
87
Marketing intelligence & planning
83
IZA Discussion Papers
81
Journal of retailing and consumer services
81
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Gabler Edition Wissenschaft
75
Springer eBook Collection
75
IMF working papers
74
Working paper
73
Discussion papers / CEPR
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of regional science
62
The journal of brand management : an international journal
60
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ECONIS (ZBW)
104
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1
Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
Saved in:
2
Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.
;
Greenwood, Keith
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
5
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
6
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
7
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
8
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
9
A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
10
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
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