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A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; Trijp, Hans van; Eskildsen, Jacob Kjær - In: Journal of marketing communications 16 (2010) 1/2, pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
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Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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Less harmful ≠ safe : effects of cigarette graphic health warnings on E-cigarette evaluations
Ahmmad, Kamal; Howlett, Elizabeth - In: Journal of marketing communications 29 (2023) 8, pp. 840-859
Persistent link: https://www.econbiz.de/10014529116
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Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica; Hamm, Ulrich - In: Journal of marketing communications 16 (2010) 1/2, pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
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The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe; Jin, Seunga Venus; Kim, Jihoon - In: Journal of marketing communications 26 (2020) 8, pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
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New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"
Uzunoğlu, Ebru; Öksüz, Burcu - In: Journal of marketing communications 20 (2014) 4, pp. 270-290
Persistent link: https://www.econbiz.de/10010390882
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The role of advertiser motives in consumer evaluations of "responsibility" messages from the alcohol industry
Atkin, Joann L.; McCardle, M.; Newell, S. J. - In: Journal of marketing communications 14 (2008) 4, pp. 315-335
Persistent link: https://www.econbiz.de/10003761792
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Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae; Gregory-Smith, Diana - In: Journal of marketing communications 23 (2017) 1, pp. 22-72
Persistent link: https://www.econbiz.de/10011690155
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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros - In: Journal of marketing communications 16 (2010) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene; La Ville, Valérie-Inès de; Roux, André le - In: Journal of marketing communications 16 (2010) 1/2, pp. 87-103
Persistent link: https://www.econbiz.de/10003952954