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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit; Mukherjee, Srabanti; Dattab, Biplab; … - In: Journal of marketing communications 29 (2023) 8, pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping - In: Journal of marketing communications 27 (2021) 8, pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon; Park, Minjung; Kim, Hye-Young - In: Journal of marketing communications 29 (2023) 7, pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah; Huh, Jisu - In: Journal of marketing communications 29 (2023) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10014232404