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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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295
Advertising effects
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Internet marketing
98
Online-Marketing
98
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Muehling, Darrel D.
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Bailey, Ainsworth Anthony
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Amos, Clinton
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Belanche, Daniel
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Journal of marketing communications
Journal of business research : JBR
2,602
Journal of retailing and consumer services
2,008
NBER working paper series
960
International journal of hospitality management
910
Discussion paper series / IZA
861
Working paper / National Bureau of Economic Research, Inc.
830
International journal of consumer studies
782
Psychology & marketing
732
NBER Working Paper
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SpringerLink / Bücher
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Journal of economic behavior & organization : JEBO
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Technological forecasting & social change : an international journal
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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CESifo working papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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IZA Discussion Papers
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IZA Discussion Paper
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Industrial marketing management : the international journal for industrial and high-tech firms
433
Asia Pacific journal of marketing and logistics
422
Journal of travel and tourism marketing
419
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
412
Journal of economic psychology : research in economic psychology and behavioral economics
410
The journal of product & brand management
406
European Journal of Marketing
396
Cogent business & management
389
The journal of brand management : an international journal
387
Working paper
382
Journal of marketing research : JMR
380
Journal of Consumer Marketing
377
European journal of marketing : EJM
372
Journal of marketing management : MM
362
International journal of contemporary hospitality management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Discussion papers / CEPR
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Journal of marketing
351
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ECONIS (ZBW)
335
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1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
3
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
4
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
7
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
8
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
9
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
10
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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