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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
142
Werbewirkung
142
Brand management
104
Markenführung
104
Advertising
102
Werbung
100
Internet marketing
99
Online-Marketing
99
Brand image
90
Markenimage
90
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83
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83
Marketing management
49
Marketingmanagement
49
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46
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46
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35
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social media
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advertising
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Antheunis, Marjolijn L.
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
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Goodrich, Kendall
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Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Belanche, Daniel
2
Biraghi, Silvia
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Chrysochou, Polymeros
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Huh, Jisu
2
Jain, Varsha
2
Joireman, Jeff
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Journal of marketing communications
Journal of business research : JBR
2,609
Journal of retailing and consumer services
2,033
NBER working paper series
1,126
Working paper / National Bureau of Economic Research, Inc.
974
SpringerLink / Bücher
881
International journal of hospitality management
872
NBER Working Paper
863
International journal of consumer studies
787
Psychology & marketing
769
The journal of brand management : an international journal
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
647
Discussion paper series / IZA
583
Technological forecasting & social change : an international journal
524
The journal of product & brand management
512
Management science : journal of the Institute for Operations Research and the Management Sciences
506
Tourism management : research, policies, practice
486
Asia Pacific journal of marketing and logistics
436
Journal of business ethics : JOBE
433
Journal of travel and tourism marketing
431
European journal of marketing : EJM
430
Journal of health economics
429
Journal of marketing management : MM
420
Journal of marketing research : JMR
405
Cogent business & management
390
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
382
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
370
Journal of marketing
367
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
CESifo working papers
343
Journal of international consumer marketing
339
International journal of contemporary hospitality management
335
Journal of retailing
334
IMF Staff Country Reports
332
Journal of consumer behaviour : an international research review
332
Marketing letters : a journal of research in marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Journal of fashion marketing and management
329
Journal of economic psychology : research in economic psychology and behavioral economics
325
Journal of the Academy of Marketing Science
325
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ECONIS (ZBW)
363
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1
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
4
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
5
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
6
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
7
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
8
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
9
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
10
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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