//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Extraneous Affect and Credit C...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
136
Werbewirkung
136
Advertising
97
Werbung
95
Brand image
73
Brand management
73
Internet marketing
73
Markenführung
73
Markenimage
73
Online-Marketing
73
Social Web
47
Social web
47
Marketing management
35
Marketingmanagement
35
Viral marketing
34
Virales Marketing
34
Brand
30
Markenartikel
30
Emotion
29
Beziehungsmarketing
24
Relationship marketing
24
Corporate Social Responsibility
23
Corporate social responsibility
23
advertising
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
more ...
less ...
Online availability
All
Undetermined
218
Free
11
Type of publication
All
Article
302
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
303
Aufsatz in Zeitschrift
303
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
303
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Pelsmacker, Patrick de
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,069
Journal of retailing and consumer services
1,961
International journal of hospitality management
817
International journal of consumer studies
769
Psychology & marketing
686
NBER working paper series
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
Working paper / National Bureau of Economic Research, Inc.
479
CESifo Working Paper
476
MPRA Paper
444
CESifo working papers
443
NBER Working Paper
416
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
397
SpringerLink / Bücher
396
IZA Discussion Papers
379
European Journal of Marketing
377
Journal of Consumer Marketing
366
Discussion paper series / IZA
365
The journal of brand management : an international journal
363
Journal of marketing research : JMR
361
European journal of marketing : EJM
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of business ethics : JOBE
347
Tourism management : research, policies, practice
346
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of travel and tourism marketing
338
Journal of international consumer marketing
322
Journal of marketing management : MM
322
Cogent business & management
318
Journal of retailing
305
Marketing letters : a journal of research in marketing
304
Journal of marketing
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
The international review of retail, distribution and consumer research
295
Journal of economic psychology : research in economic psychology and behavioral economics
294
Journal of the Academy of Marketing Science
294
International journal of retail & distribution management
293
Journal of consumer behaviour : an international research review
293
more ...
less ...
Source
All
ECONIS (ZBW)
303
Showing
1
-
10
of
303
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
2
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
3
The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
Saved in:
4
The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun
;
Micu, Camelia Codruta
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
Saved in:
5
Awareness changes placebo effects for feeling relaxed, but not for liking
Kuenzel, Johanna
;
Blanchette, Isabelle
;
Zandstra, …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 379-396
Persistent link: https://www.econbiz.de/10009673783
Saved in:
6
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
7
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
Saved in:
10
Consumer affective responses to direct mail messages : the effect of gratitude and obligation
Kolyesnikova, Natalia
;
Dodd, Sara L. Sullivan
;
Callison, Coy
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009423365
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->