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Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D. - In: Journal of marketing communications 19 (2013) 2, pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
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The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela - In: Journal of marketing communications 19 (2013) 5, pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
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The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun; Micu, Camelia Codruta - In: Journal of marketing communications 20 (2014) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
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Awareness changes placebo effects for feeling relaxed, but not for liking
Kuenzel, Johanna; Blanchette, Isabelle; Zandstra, … - In: Journal of marketing communications 18 (2012) 5, pp. 379-396
Persistent link: https://www.econbiz.de/10009673783
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The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
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Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R. - In: Journal of marketing communications 27 (2021) 8, pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
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Consumer affective responses to direct mail messages : the effect of gratitude and obligation
Kolyesnikova, Natalia; Dodd, Sara L. Sullivan; Callison, Coy - In: Journal of marketing communications 17 (2011) 5, pp. 337-353
Persistent link: https://www.econbiz.de/10009423365