//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors Affecting Customer Loy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
133
Werbewirkung
133
Advertising
96
Werbung
94
Internet marketing
78
Online-Marketing
78
Brand image
75
Markenimage
75
Brand management
74
Markenführung
74
Social Web
54
Social web
54
Beziehungsmarketing
40
Marketing management
40
Marketingmanagement
40
Relationship marketing
40
Viral marketing
34
Virales Marketing
34
Brand
30
Markenartikel
30
Corporate Social Responsibility
24
Corporate social responsibility
24
Emotion
23
advertising
23
social media
20
Confidence
16
Vertrauen
16
Experiment
15
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
more ...
less ...
Online availability
All
Undetermined
227
Free
11
Type of publication
All
Article
312
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
313
Aufsatz in Zeitschrift
313
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
313
Author
All
Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Kim, Soojung
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Block, Martin P.
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,277
Journal of retailing and consumer services
2,056
The Pakistan development review : PDR
1,753
International journal of hospitality management
841
International journal of consumer studies
771
Psychology & marketing
690
SpringerLink / Bücher
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
540
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
464
Asia Pacific journal of marketing and logistics
432
The journal of product & brand management
408
NBER Working Paper
404
European journal of marketing : EJM
393
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
381
The journal of brand management : an international journal
379
Journal of marketing research : JMR
373
The journal of services marketing
368
Journal of travel and tourism marketing
366
Journal of marketing
363
Cogent business & management
361
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing management : MM
359
Journal of the Academy of Marketing Science
357
Tourism management : research, policies, practice
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of retailing
342
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
The service industries journal
319
Marketing letters : a journal of research in marketing
318
International journal of contemporary hospitality management
314
International journal of retail & distribution management
313
The international review of retail, distribution and consumer research
308
Journal of strategic marketing
300
Journal of fashion marketing and management
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
Journal of business ethics : JOBE
296
more ...
less ...
Source
All
ECONIS (ZBW)
313
Showing
1
-
10
of
313
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
2
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
5
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
6
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
7
Evaluating discounts as a dimension of customer behavior analysis
Haghighatnia, Shohre
;
Abdolvand, Neda
;
Harandi, Saeedeh …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011880774
Saved in:
8
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
9
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
10
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->