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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
133
Werbewirkung
133
Advertising
97
Werbung
95
Internet marketing
79
Online-Marketing
79
Brand image
76
Markenimage
76
Brand management
75
Markenführung
75
Social Web
54
Social web
54
Marketing management
42
Marketingmanagement
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Beziehungsmarketing
40
Relationship marketing
40
Viral marketing
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Virales Marketing
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Markenartikel
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24
Corporate social responsibility
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Emotion
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advertising
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social media
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Green marketing
13
Personality psychology
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purchase intention
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Öko-Marketing
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Online-Handel
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Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Kim, Soojung
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Block, Martin P.
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mortimer, Kathleen
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
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Journal of marketing communications
Journal of business research : JBR
2,357
Journal of retailing and consumer services
2,063
International journal of hospitality management
863
International journal of consumer studies
772
SpringerLink / Bücher
696
Psychology & marketing
687
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
543
Industrial marketing management : the international journal for industrial and high-tech firms
516
International journal of productivity and quality management : IJPQM
490
The TQM journal : the international review of organizational improvement
469
International journal of production research
464
Working paper / National Bureau of Economic Research, Inc.
464
Asia Pacific journal of marketing and logistics
443
International journal of quality & reliability management
433
European journal of marketing : EJM
416
The journal of product & brand management
415
NBER Working Paper
409
The journal of brand management : an international journal
396
Management science : journal of the Institute for Operations Research and the Management Sciences
392
Journal of marketing
377
Journal of marketing research : JMR
377
The journal of services marketing
374
Journal of the Academy of Marketing Science
372
Journal of marketing management : MM
370
Journal of travel and tourism marketing
369
Tourism management : research, policies, practice
367
Cogent business & management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
347
The service industries journal
345
International journal of production economics
340
Journal of international consumer marketing
339
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
International journal of contemporary hospitality management
325
Marketing letters : a journal of research in marketing
320
International journal of retail & distribution management
316
Journal of strategic marketing
315
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ECONIS (ZBW)
320
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1
Customer relationship management systems and organizational performance : quantitative evidence from the Jordanian telecommunication industry
Al-Weshah, Ghazi A.
;
Al-Manasrah, Excimirey
; …
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 799-819
Persistent link: https://www.econbiz.de/10012203369
Saved in:
2
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
3
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
4
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
5
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
6
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
7
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
8
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
9
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
10
Evaluating discounts as a dimension of customer behavior analysis
Haghighatnia, Shohre
;
Abdolvand, Neda
;
Harandi, Saeedeh …
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011880774
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