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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio - In: Journal of marketing communications 30 (2024) 5, pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
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Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani; Khandelwal, Utkal; Bajpai, Naval - In: Journal of marketing communications 27 (2021) 8, pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie; Aghakhani, Hamed - In: Journal of marketing communications 25 (2019) 6, pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
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Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat; Oyman, Mine; Ugurhan, Y. Zafer Can - In: Journal of marketing communications 26 (2020) 6, pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina; Suh, Yong Gu - In: Journal of marketing communications 28 (2022) 4, pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852