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~isPartOf:"Journal of marketing communications"
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Marketing management
104
Marketingmanagement
104
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
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Beziehungsmarketing
11
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integrated marketing communications
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Cause-related marketing
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integrated marketing communication
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Schultz, Don E.
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Block, Martin P.
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Neijens, Peter C.
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Journal of marketing communications
Discussion paper series / IZA
425
Working paper / National Bureau of Economic Research, Inc.
379
Journal of business research : JBR
335
NBER working paper series
321
NBER Working Paper
289
Industrial marketing management : the international journal for industrial and high-tech firms
253
European Journal of Marketing
223
IZA Discussion Papers
199
SpringerLink / Bücher
197
Strategic Direction
197
Journal of strategic marketing
193
IZA Discussion Paper
190
Journal of Consumer Marketing
152
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
146
Discussion paper / Centre for Economic Policy Research
140
Marketing Intelligence & Planning
137
MPRA Paper
136
Europäische Hochschulschriften / 5
133
European journal of marketing : EJM
131
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Springer eBook Collection
103
Journal of marketing
100
IMF Staff Country Reports
97
International Journal of Social Economics
89
Marketing intelligence & planning
83
Working Papers / eSocialSciences
83
CESifo working papers
82
IDB Publications (Working Papers)
82
Journal of Product & Brand Management
82
Journal of retailing and consumer services
81
Working paper
81
Gabler Edition Wissenschaft
75
International Journal of Bank Marketing
75
Analytical Studies Branch Research Paper Series
73
Direction des etudes analytiques : documents de recherche
73
International Marketing Review
72
Economics letters
71
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ECONIS (ZBW)
104
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1
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
2
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
3
Corporate Social Responsibility website representations: a longitudinal study of internal and external self-presentations
Basil, Debra Z.
;
Erlandson, Jill
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10003767518
Saved in:
4
Online communication of Corporate Environmental Citizenship: a study of New Zealand's electricity and gas retailers
Insch, Andrea
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003767520
Saved in:
5
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
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6
Organising IMC roles and functions in the business-to-business network environment
Hall, Linda
;
Wickham, Mark
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
Saved in:
7
Word of mouth as a promotional tool for turbulent markets
Mason, Roger B.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 207-224
Persistent link: https://www.econbiz.de/10003767529
Saved in:
8
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
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9
Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne
;
Watson, Tom
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
Saved in:
10
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
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