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Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed - In: Journal of marketing education : JME 32 (2010) 3, pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
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Engaging marketing students : student operated businesses in a simulated world
Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008758035
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How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul; Hulbert, Bev - In: Journal of marketing education : JME 33 (2011) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
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A decade of scholarship in marketing education
Abernethy, Avery M.; Padgett, Daniel - In: Journal of marketing education : JME 33 (2011) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
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Uniting active and deep learning to teach problem-solving skills : strategic tools and the learning spiral
Diamond, Nina; Koernig, Stephen K.; Iqbal, Zafar - In: Journal of marketing education : JME 30 (2008) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10003750091
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The marketing market : matching academic hiring institutions and job candidates
Basil, Michael D.; Basil, Debra Z. - In: Journal of marketing education : JME 30 (2008) 2, pp. 138-149
Persistent link: https://www.econbiz.de/10003750096
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Implementing assessment in an outcome-based marketing curriculum
Borin, Norm; Metcalf, Lynn E.; Tietje, Brian C. - In: Journal of marketing education : JME 30 (2008) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10003750097
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Integrating the development of graduate attributes through constructive alignment
Treleaven, Lesley; Voola, Ranjit - In: Journal of marketing education : JME 30 (2008) 2, pp. 160-173
Persistent link: https://www.econbiz.de/10003750099
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Doctoral education and transformative consumer research
Mari, Carlo - In: Journal of marketing education : JME 30 (2008) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
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Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina - In: Journal of marketing education : JME 30 (2008) 3, pp. 185-188
Persistent link: https://www.econbiz.de/10003782973