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Using income effects to market undergraduate education abroad participation in higher education
Partlo, Margaret; Ampaw, Frim - In: Journal of marketing for higher education 28 (2018) 1, pp. 66-89
Persistent link: https://www.econbiz.de/10011886225
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Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan; Ho, Jessica Sze Yin; Al … - In: Journal of marketing for higher education 31 (2021) 2, pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
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"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way - In: Journal of marketing for higher education 26 (2016) 1, pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
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How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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Students as customers in higher education : reframing the debate
Guilbault, Melodi - In: Journal of marketing for higher education 26 (2016) 2, pp. 132-142
Persistent link: https://www.econbiz.de/10011618644