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Measuring consumer-based brand equity for Indian business schools
Sharma, Ashita Aggarwal; Rao, Vithala R.; Popli, Sapna - In: Journal of marketing for higher education 23 (2013) 2, pp. 175-203
Persistent link: https://www.econbiz.de/10010232445
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Overcoming potential negative consequences of customer orientation in higher education : closing the ideological gap
Nguyen, Adam; Rosetti, Joseph - In: Journal of marketing for higher education 23 (2013) 2, pp. 155-174
Persistent link: https://www.econbiz.de/10010232447
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Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do; Nam, Changhyun; LaPlaca, Ashley M. - In: Journal of marketing for higher education 33 (2023) 1, pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
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Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
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Using stakeholder marketing and social responsibility for new product development in higher education : a business Spanish model
Huempfner, Lisa; Kopf, Dennis A. - In: Journal of marketing for higher education 27 (2017) 2, pp. 251-273
Persistent link: https://www.econbiz.de/10011794831
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"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way - In: Journal of marketing for higher education 26 (2016) 1, pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
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How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293