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Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan; Djihane Ammari - In: Journal of marketing for higher education 26 (2016) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer; Aktan, Murat; Baber, Hasnan; Nawaz, Shahid - In: Journal of marketing for higher education 34 (2024) 1, pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
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We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.; Essenburg, Laura J.; Matchett, … - In: Journal of marketing for higher education 23 (2013) 2, pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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High on emotion! : perceived value : influencing decision-making processes at international student recruitment trade shows
Gottlieb, Udo Rainer; Beatson, Amanda - In: Journal of marketing for higher education 28 (2018) 2, pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
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Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Espinoza, Oscar; González, Luis Eduardo; Sandoval, Luis; … - In: Journal of marketing for higher education 32 (2022) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10013277213
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Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297