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Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421

Understanding branding is demanding ...

Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189

Persistent link: https://www.econbiz.de/10012395530

"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love

Palusuk, Narissara; Koles, Bernadett; Hasan, Md. Rajibul - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 97-129

Persistent link: https://www.econbiz.de/10012178364

What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding

Jongmans, Eline; Dampérat, Maud; Jeannot, Florence; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 338-363

Persistent link: https://www.econbiz.de/10012178393

Store artification and retail performance

Vukadin, Ana; Lemoine, Jean-François; Badot, Olivier - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 634-661

Persistent link: https://www.econbiz.de/10012178420

Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?

Helme-Guizon, Agnès; Magnoni, Fanny - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 716-741

Persistent link: https://www.econbiz.de/10012178425

Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods

Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885

Persistent link: https://www.econbiz.de/10012178447

Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer

Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099

Persistent link: https://www.econbiz.de/10012178606

Branding in the age of social media firestorms : how to create brand value by fighting back online

Scholz, Joachim; Smith, Andrew N. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1100-1134

Persistent link: https://www.econbiz.de/10012178609

The projected destination brand personalities of European capital cities and their positioning

Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1135-1158

Persistent link: https://www.econbiz.de/10012178611