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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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SpringerLink / Bücher
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Springer eBook Collection
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Psychology & marketing
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Journal of strategic marketing
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Academy of Management journal : AMJ
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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Business horizons
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Journal of customer behaviour
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The journal of brand management : an international journal
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Untold stories in organizations
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of hospitality management
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Storytelling beyond the ivory tower
Zayer, Linda Tuncay
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 382-386
Persistent link: https://www.econbiz.de/10012515270
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2
Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane
;
Matysiewicz, Justyna
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
Saved in:
3
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
4
Prefiguring sustainable living : an ecovillage story
Casey, Katherine
;
Lichrou, Maria
;
O'Malley, Lisa
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1658-1679
Persistent link: https://www.econbiz.de/10012424265
Saved in:
5
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
6
Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism
Barboza, Renata Andreoni
;
Veludo-de-Oliveira, Tania Modesto
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 879-900
Persistent link: https://www.econbiz.de/10014338398
Saved in:
7
Initiation, marketing and branding of smart city projects : a study of decision processes
Vijaygopal, Rohini
;
Bennett, Roger
;
Savani, Sharmila
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1833-1861
Persistent link: https://www.econbiz.de/10014450146
Saved in:
8
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
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