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Towards a common terminology for music branding campaigns

Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209

Persistent link: https://www.econbiz.de/10012178700

Consumers' brand heritage experience : between acceptance and resistance

Mencarelli, Rémi; Chaney, Damien; Pulh, Mathilde - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 30-50

Persistent link: https://www.econbiz.de/10012178682

Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden

Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612

Persistent link: https://www.econbiz.de/10013466553

"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love

Palusuk, Narissara; Koles, Bernadett; Hasan, Md. Rajibul - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 97-129

Persistent link: https://www.econbiz.de/10012178364

What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding

Jongmans, Eline; Dampérat, Maud; Jeannot, Florence; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 338-363

Persistent link: https://www.econbiz.de/10012178393

Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?

Helme-Guizon, Agnès; Magnoni, Fanny - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 716-741

Persistent link: https://www.econbiz.de/10012178425

Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer

Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099

Persistent link: https://www.econbiz.de/10012178606

Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial

Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213

Persistent link: https://www.econbiz.de/10012178616

Brand heritage as a temporal perception : conceptualisation, measure and consequences

Pecot, Fabien; Valette-Florence, Pierre; Barnier, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1624-1643

Persistent link: https://www.econbiz.de/10012178654

Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands

Gabrielli, Veronica; Baghi, Ilaria; Bergianti, Francesca - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1573-1604

Persistent link: https://www.econbiz.de/10012802291