Narrow search
Showing 1 - 10 of 32
Cover Image
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia; Mueller, Claudia - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Cover Image
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Cover Image
The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Cover Image
Blessed are the geeks : an ethnographic study of consumer networks in social media, 2006 - 2012
Croft, Robin - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 545-561
Persistent link: https://www.econbiz.de/10009775428
Cover Image
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Cover Image
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Cover Image
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Cover Image
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Cover Image
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Cover Image
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105