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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Consumer behaviour
81
Konsumentenverhalten
81
Brand image
62
Markenimage
62
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29
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28
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27
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27
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7
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English
239
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Hewer, Paul
4
Hunt, Shelby D.
4
Cova, Bernard
3
Johnson, Lester W.
3
McDonagh, Pierre
3
Rowley, Jennifer
3
Ryan, Annmarie
3
Tadajewski, Mark
3
Aitken, Robert
2
Baumgarth, Carsten
2
Baxter, Ian
2
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2
Broderick, Amanda J.
2
Brown, Stephen
2
Brownlie, Douglas
2
Butler, Patrick
2
Collins, Neil
2
Dall'Olmo Riley, Francesca
2
Dibb, Sally
2
Doherty, Anne Marie
2
Grace, Debra
2
Guzmán, Francisco
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
He, Hongwei
2
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2
Jamal, Ahmad
2
Jaworski, Bernard J.
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Kerrigan, Finola
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Lang, John T.
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2
Moll, Isa
2
Montaña, Jordi
2
O'Cass, Aron
2
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2
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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Journal of marketing management : MM
SpringerLink / Bücher
1,552
Journal of business research : JBR
1,049
The journal of brand management : an international journal
678
Journal of retailing and consumer services
460
The journal of product & brand management
426
Industrial marketing management : the international journal for industrial and high-tech firms
374
Springer eBook Collection
368
Gabler Edition Wissenschaft
354
Springer eBook Collection / Business and Economics
331
Europäische Hochschulschriften / 5
294
Journal of strategic marketing
288
European journal of marketing : EJM
270
Research
255
Psychology & marketing
241
Journal of marketing communications
218
Journal of marketing
215
Journal of the Academy of Marketing Science
203
Marketing intelligence & planning
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Journal of Product & Brand Management
189
Lehrbuch
184
Asia Pacific journal of marketing and logistics
181
Journal of advertising research
172
Journal of marketing research : JMR
172
European Journal of Marketing
150
International journal of hospitality management
148
The journal of business & industrial marketing
140
Tourism management : research, policies, practice
139
Journal of travel and tourism marketing
134
Marketing letters : a journal of research in marketing
128
Strategic Direction
126
International marketing review
121
Marketing : ZFP ; journal of research and management
117
Journal of global marketing
114
The journal of consumer marketing
113
essentials
113
Hamburger Schriften zur Marketingforschung
107
Innovatives Markenmanagement
107
Journal of fashion marketing and management
106
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ECONIS (ZBW)
239
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239
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1
Brand
orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
4
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
7
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
8
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
9
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
10
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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