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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
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Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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Coordination mechanisms in cross-functional teams : a product design perspective
Ainamo, Antti - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 841-860
Persistent link: https://www.econbiz.de/10003603928
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Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle; Merrilees, Bill; Wright, Owen - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 1037-1054
Persistent link: https://www.econbiz.de/10003604062
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Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
Chronis, Athinodoros - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003677248
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Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
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Testing the market maven concept
Goodey, Caroline; East, Robert - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 265-282
Persistent link: https://www.econbiz.de/10003710261
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Editorial: Engaging marketing management
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 955-956
Persistent link: https://www.econbiz.de/10009576995
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The value drivers of high-tech consumer products
Munnukka, Juha; Järvi, Pentti - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 582-601
Persistent link: https://www.econbiz.de/10009159903