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Journal of marketing management : MM
Journal of retailing
23
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Report / Marketing Science Institute
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Retailing in the 21st century : current and future trends
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The Routledge companion to strategic marketing
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Advances in applied microeconomics : a research annual
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Does marketing need reform? : fresh perspectives on the future
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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