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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
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54
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54
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30
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Hunt, Shelby D.
4
Dessart, Laurence
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Hewer, Paul
3
Johnson, Lester W.
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
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Calder, Bobby J.
2
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2
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Dholakia, Nikhilesh
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Dibb, Sally
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Doherty, Anne Marie
2
Gironda, John T.
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Golf-Papez, Maja
2
Harwood, Tracy
2
Jaworski, Bernard J.
2
Kerrigan, Finola
2
Korgaonkar, Pradeep K.
2
Lang, John T.
2
Malthouse, Edward C.
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Marbach, Julia
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Molesworth, Mike
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Morgan-Thomas, Anna
2
Nunan, Daniel
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O'Cass, Aron
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O'Gorman, Kevin
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Polonsky, Michael J.
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Prothero, Andrea
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Ramaseshan, B.
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Raquel, Cristiana
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Ryals, Lynette
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Ryan, Annmarie
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Smith Maguire, Jennifer
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Taheri, Babak
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Varadarajan, Rajan
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
759
SpringerLink / Bücher
392
Industrial marketing management : the international journal for industrial and high-tech firms
330
Journal of retailing and consumer services
296
Technological forecasting & social change : an international journal
253
Journal of strategic marketing
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Journal of marketing communications
180
International journal of internet marketing and advertising : IJIMA
160
Journal of marketing
156
European journal of marketing : EJM
154
Springer eBook Collection
152
Information systems research : ISR
148
Journal of the Academy of Marketing Science
141
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Tourism management : research, policies, practice
132
Europäische Hochschulschriften / 5
131
Psychology & marketing
130
Journal of management information systems : JMIS
129
The journal of business & industrial marketing
129
Business horizons
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
126
The journal of brand management : an international journal
123
Marketing intelligence & planning
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
International journal of hospitality management
110
The journal of product & brand management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
99
International journal of advertising : the review of marketing communications
99
Journal of advertising research
99
International journal of technology marketing : IJTMkt
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
International journal of business information systems : IJBIS
92
Journal of travel and tourism marketing
87
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
83
Management information systems : mis quarterly
83
Gabler Edition Wissenschaft
82
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ECONIS (ZBW)
188
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1
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188
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1
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
4
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
5
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
6
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
7
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
8
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
9
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
10
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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