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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Party time : recreation rituals in the world of B2B
Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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How to diagnose business-to-business relationships by mapping negative incidents
Strandvik, Tore; Holmlund, Maria - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 361-381
Persistent link: https://www.econbiz.de/10003710324
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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Customer portfolio planning in a business network context
Eng, Teck Yong - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 567-587
Persistent link: https://www.econbiz.de/10003746668
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
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Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200