Narrow search
Showing 1 - 10 of 308
Cover Image
Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability
Canhoto, Ana Isabel Domingos; Dibb, Sally - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 335-356
Persistent link: https://www.econbiz.de/10011545667
Cover Image
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.; Naderer, Gabriele - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Cover Image
Can consumers buy alternative foods at a big box supermarket?
Johnston, Josée - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10011777917
Cover Image
An extension of the benefit segmentation base for the consumption of organic foods : a time perspective
Mohsen, Marwa Gad; Dacko, Scott - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1701-1728
Persistent link: https://www.econbiz.de/10010235024
Cover Image
Chinese consumers' adoption of a "green" innovation : the case of organic food
Thøgersen, John; Zhou, Yanfeng - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 313-333
Persistent link: https://www.econbiz.de/10009545980
Cover Image
Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches
Baines, Paul; Crawford, Ian; O'Shaughnessy, Nicholas Jackson - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 172-200
Persistent link: https://www.econbiz.de/10010338659
Cover Image
Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Cover Image
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos; Arp, Sabrina - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Cover Image
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Cover Image
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216