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Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
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Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5-6, pp. 535-550
Persistent link: https://www.econbiz.de/10008310591
Cover Image
Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5, pp. 535-551
Persistent link: https://www.econbiz.de/10008416575
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Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130
Persistent link: https://www.econbiz.de/10003979646