Understanding voter orientation in the context of political market orientation: is the political customer king?
Year of publication: |
2010
|
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Authors: | Ormrod, Robert P. ; Henneberg, Stephan C. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 1/2, p. 108-130
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Subject: | Wahlverhalten | Voting behaviour | Politische Partei | Political party | Beziehungsmarketing | Relationship marketing | Stakeholder | Performance-Messung | Performance measurement |
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