//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The notion of relationship in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
101
Markenführung
101
Brand image
62
Consumer behaviour
62
Konsumentenverhalten
62
Markenimage
62
Brand
29
Markenartikel
28
Social Web
21
Social web
21
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
13
Online-Marketing
13
Customer integration
9
Kundenintegration
9
Advertising effects
8
Place marketing
8
Standortmarketing
8
Werbewirkung
8
Personality psychology
7
Persönlichkeitspsychologie
7
brand orientation
7
Celebrity endorsement
6
Celebrity-Werbung
6
Großbritannien
6
United Kingdom
6
branding
6
social media
6
Brand extension
5
Luxury goods
5
Luxusgüter
5
Markentransfer
5
USA
5
United States
5
brands
5
celebrity
5
Confidence
4
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
131
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Conference paper
5
Konferenzbeitrag
5
Case study
4
Fallstudie
4
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
132
Author
All
Cova, Bernard
3
McDonagh, Pierre
3
Baumgarth, Carsten
2
Broderick, Amanda J.
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
He, Hongwei
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Mitchell, Richard
2
O'Sullivan, Stephen R.
2
Preece, Chloe
2
Quinn, Barry
2
Rowley, Jennifer
2
Skinner, Heather
2
Smith, Gareth
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alpert, Frank
1
Ang, Lawrence
1
Anselmsson, Johan
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Ashton, John K.
1
Athwal, Navdeep
1
Aulōnitēs, Geōrgios I.
1
Baeza, Julia
1
Banister, Emma N.
1
Barnes, Stuart J.
1
Baxter, Jessica
1
Belk, Russell W.
1
Bergkvist, Lars
1
Beverland, Michael B.
1
Bick, Geoffrey N. C.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
774
The journal of brand management : an international journal
663
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
Journal of Product & Brand Management
180
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing
127
Tourism management : research, policies, practice
127
International journal of hospitality management
126
Journal of strategic marketing
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Strategic Direction
124
Journal of travel and tourism marketing
120
Marketing intelligence & planning
120
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
The Trademark reporter
85
European Journal of Marketing
82
International journal of advertising : the quarterly review of marketing communications
82
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
80
Journal of promotion management : JPM
80
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
1
-
10
of
132
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
2
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
3
Brand
orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
4
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
5
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
7
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
8
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->