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Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre; Martin, Diane M. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
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CCT applied research and the limits of consumers' heroicisation
Cova, Bernard; Cova, Véronique - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
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Authenticating by re-enchantment : the discursive making of craft production
Hartmann, Benjamin Julien; Ostberg, Jacob - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 882-911
Persistent link: https://www.econbiz.de/10009790968
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Brand vulnerability to product assortments and prices
Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
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Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.; Helm, Clive; Munk, Jonas - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
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Child-brand relations : a conceptual framework
Ji, Mindy F. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 603-619
Persistent link: https://www.econbiz.de/10003746677
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Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping; Chan, Tsang-sing; Lau, Heng Hwa - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 345-360
Persistent link: https://www.econbiz.de/10003710290
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The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
Romaniuk, Jenni; Gaillard, Elise - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 267-284
Persistent link: https://www.econbiz.de/10003458974