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Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard; White, Tim - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
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Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism
Hansen, Sara Steffens - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1443-1461
Persistent link: https://www.econbiz.de/10010230183
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook; Choi, Jiho; Qualls, William J.; Han, Kyesook - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 409-431
Persistent link: https://www.econbiz.de/10003710355
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Online social networking : relationship marketing in UK hotels
Jung, Timothy H.; Ineson, Elizabeth M.; Green, Emma - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 393-420
Persistent link: https://www.econbiz.de/10009761857
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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Why do firms delete brands? : insights from a qualitative study
Shah, Purvi - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769