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Creative contests : knowledge generation and underlying learning dynamics for idea generation
Steils, Nadia; Hanine, Salwa - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1647-1669
Persistent link: https://www.econbiz.de/10011608060
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The savvy French consumer : a cross-cultural replication
Garnier, Marion; MacDonald, Emma K. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 965-986
Persistent link: https://www.econbiz.de/10003902405
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Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie; Prothero, Andrea - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
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Reframing critical marketing
Shankar, Avi - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
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Engaging the audience through videography as performance
Seregina, Anastasia - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 518-535
Persistent link: https://www.econbiz.de/10011934554
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Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Bang, Nguyen; Simkin, Lyndon; Klaus, Philipp; Chen, Junsong - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1181-1206
Persistent link: https://www.econbiz.de/10011405224
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How does relationship management infrastructure influence performance?
Jarratt, Denise G.; Katsikeas, Constantine S. - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 51-74
Persistent link: https://www.econbiz.de/10003831006
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Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
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A framework for optimising the cost and performance of concept testing
Peng, Ling; Li, Chunyu; Wan, Xiang - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 1000-1013
Persistent link: https://www.econbiz.de/10009576991