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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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Emoji rhetoric : a social media influencer perspective
Ge, Jing; Gretzel, Ulrike - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031