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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
101
Markenführung
101
Brand image
62
Markenimage
62
Beziehungsmarketing
48
Relationship marketing
48
Social Web
44
Social web
44
Marketing management
42
Marketingmanagement
42
Customer satisfaction
39
Kundenzufriedenheit
39
Großbritannien
36
United Kingdom
36
Brand
29
Internet marketing
28
Markenartikel
28
Online-Marketing
28
Lieferantenmanagement
24
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24
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22
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Personality psychology
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Persönlichkeitspsychologie
18
Viral marketing
17
Virales Marketing
17
Cognition
16
Kognition
16
Dienstleistungsqualität
15
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15
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436
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10
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7
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English
436
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Veer, Ekant
5
Carlson, Jamie
4
Cova, Bernard
4
Hamilton, Kathy
4
Hewer, Paul
4
McKechnie, Sally
4
Palmer, Adrian
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Blois, Keith J.
3
Broderick, Amanda J.
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Koenig-Lewis, Nicole
3
Maclaran, Pauline
3
Martin, Drew
3
McDonagh, Pierre
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Rowley, Jennifer
3
Shankar, Avi
3
Sharma, Piyush
3
Teller, Christoph
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Wells, Victoria K.
3
Arsel, Zeynep
2
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Academy of Marketing
1
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Journal of marketing management : MM
Journal of business research : JBR
2,736
Journal of retailing and consumer services
2,287
Industrial marketing management : the international journal for industrial and high-tech firms
984
International journal of hospitality management
964
SpringerLink / Bücher
856
International journal of consumer studies
788
NBER working paper series
779
Psychology & marketing
762
International journal of production economics
707
The journal of brand management : an international journal
704
Working paper / National Bureau of Economic Research, Inc.
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER Working Paper
584
European Journal of Marketing
574
Discussion paper series / IZA
573
Journal of retailing
565
Management science : journal of the Institute for Operations Research and the Management Sciences
536
Tourism management : research, policies, practice
525
European journal of operational research : EJOR
516
The journal of product & brand management
511
Journal of marketing research : JMR
496
Asia Pacific journal of marketing and logistics
489
European journal of marketing : EJM
481
Journal of travel and tourism marketing
479
International Journal of Retail & Distribution Management
477
Journal of marketing
470
Journal of Consumer Marketing
460
International journal of production research
457
Journal of the Academy of Marketing Science
433
International journal of retail & distribution management
429
The international review of retail, distribution and consumer research
426
The service industries journal
410
The journal of services marketing
401
The journal of business & industrial marketing
399
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
390
Journal of Product & Brand Management
386
Cogent business & management
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
International journal of contemporary hospitality management
362
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ECONIS (ZBW)
436
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1
Brand
vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
2
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
5
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
6
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
7
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
8
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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