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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
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Brown, Stephen
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Brownlie, Douglas
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Dennis, Charles
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Garry, Tony
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Harris, Lloyd C.
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Jayawardhena, Chanaka
4
Koenig-Lewis, Nicole
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McDonagh, Pierre
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Patterson, Maurice
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Szmigin, Isabelle
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Tynan, Caroline
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Banister, Emma N.
3
Baron, Steve
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Cova, Bernard
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Dermody, Janine
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Hanmer-Lloyd, Stuart
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He, Hongwei
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Jafari, Aliakbar
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Martin, Drew
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Journal of marketing management : MM
Journal of business research : JBR
2,447
Journal of retailing and consumer services
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1,140
International journal of consumer studies
784
International journal of hospitality management
766
Psychology & marketing
722
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
434
Journal of the Academy of Marketing Science
416
Journal of travel and tourism marketing
396
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tourism management : research, policies, practice
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Journal of retailing
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Europäische Hochschulschriften / 5
368
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Marketing letters : a journal of research in marketing
358
Journal of marketing communications
347
Technological forecasting & social change : an international journal
342
Marketing intelligence & planning
339
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
333
Cogent business & management
326
Springer eBook Collection
326
Journal of fashion marketing and management
324
Journal of consumer behaviour : an international research review
322
Journal of business ethics : JOBE
313
Journal of advertising research
312
International journal of retail & distribution management
310
The journal of consumer marketing
305
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ECONIS (ZBW)
459
Showing
1
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10
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459
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1
A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
2
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
6
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
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