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~isPartOf:"Journal of marketing management : MM"
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Brand management
101
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101
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62
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60
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60
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Journal of marketing management : MM
Journal of business research : JBR
917
Discussion paper series / IZA
843
SpringerLink / Bücher
716
The international journal of human resource management
675
The journal of brand management : an international journal
631
IZA Discussion Papers
519
NBER working paper series
458
The journal of product & brand management
418
IZA Discussion Paper
414
Working paper / National Bureau of Economic Research, Inc.
413
Journal of retailing and consumer services
385
International journal of human resource management
366
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328
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299
Human resource management review
279
International journal of hospitality management
278
Springer eBook Collection
257
Employee relations
218
Discussion paper / Centre for Economic Policy Research
215
Journal of business ethics : JOBE
186
Labour economics : official journal of the European Association of Labour Economists
186
Psychology & marketing
180
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
173
European journal of marketing : EJM
167
Human resource management journal
162
International journal of manpower
161
CESifo working papers
160
International journal of contemporary hospitality management
159
Cogent business & management
157
Management revue : socio-economic studies
156
Tourism management : research, policies, practice
149
Europäische Hochschulschriften / 5
141
Asia Pacific journal of marketing and logistics
140
Industrial marketing management : the international journal for industrial and high-tech firms
131
Journal of strategic marketing
131
Research
131
Journal of marketing communications
129
Journal of vocational behavior
129
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ECONIS (ZBW)
133
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133
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1
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
3
Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
4
Employer branding: strategic implications for staff
recruitment
Wilden, Ralf
;
Gudergan, Siegfried
;
Lings, Ian
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 56-73
Persistent link: https://www.econbiz.de/10003979627
Saved in:
5
How to become an employer of choice : transforming employer brand associations into employer first-choice
brands
Rampl, Linn Viktoria
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1486-1504
Persistent link: https://www.econbiz.de/10010433908
Saved in:
6
Motivating
employees
to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
7
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
8
Persona-fied
brands
: managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
9
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
10
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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