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~isPartOf:"Journal of marketing management : MM"
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Brand management
101
Markenführung
101
Consumer behaviour
86
Konsumentenverhalten
86
Beziehungsmarketing
82
Relationship marketing
82
Brand image
62
Markenimage
62
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31
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Cova, Bernard
4
Hewer, Paul
4
Ang, Lawrence
3
Brownlie, Douglas
3
Buttle, Francis A.
3
Conduit, Jodie
3
Hollebeek, Linda D.
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McDonagh, Pierre
3
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2
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2
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2
Dall'Olmo Riley, Francesca
2
Dean, Dianne
2
Dessart, Laurence
2
Drennan, Judy
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hart, Cathy
2
He, Hongwei
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Lu, Xiaoming
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Michaelidou, Nina
2
Mitchell, Richard
2
O'Sullivan, Stephen R.
2
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2
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2
Rosenberger, Philip J.
2
Rowley, Jennifer
2
Sekhon, Harjit
2
Skinner, Heather
2
Smith, Gareth
2
Uncles, Mark D.
2
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1
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Journal of marketing management : MM
Tourism management : research, policies, practice
1,586
Journal of business research : JBR
1,507
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
959
Tourism economics : the business and finance of tourism and recreation
941
Journal of retailing and consumer services
940
SpringerLink / Bücher
772
Journal of travel and tourism marketing
764
Tourism management perspectives : TMP
666
The journal of brand management : an international journal
643
Industrial marketing management : the international journal for industrial and high-tech firms
593
Tourism analysis : an interdisciplinary tourism & hospitality journal
509
International journal of hospitality management
506
The journal of product & brand management
429
International journal of contemporary hospitality management
344
Tourism planning & development
332
The service industries journal
302
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
295
Journal of hospitality marketing & management
294
Psychology & marketing
284
Journal of strategic marketing
278
Annals of tourism research : ATR ; a social sciences journal
262
The journal of services marketing
262
The journal of business & industrial marketing
255
Journal of the Academy of Marketing Science
252
European journal of marketing : EJM
251
Asia Pacific journal of marketing and logistics
246
Springer eBook Collection
226
Cogent business & management
218
Journal of marketing
218
MPRA Paper
213
Marketing intelligence & planning
211
Journal of vacation marketing : an international journal
207
Journal of business ethics : JOBE
201
Gabler Edition Wissenschaft
186
IZA Discussion Papers
185
Discussion paper series / IZA
184
Journal of marketing communications
174
Journal of economic behavior & organization : JEBO
172
Journal of destination marketing & management
171
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ECONIS (ZBW)
215
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1
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215
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1
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
2
Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan
;
Biggins, Rebecca
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 835-857
Persistent link: https://www.econbiz.de/10011746435
Saved in:
3
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
4
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
5
The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding : an exploratory study
Hankinson, Graham
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 974-999
Persistent link: https://www.econbiz.de/10009576992
Saved in:
6
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie
;
Rosenberger, Philip J.
;
Rahman, Mohammad M.
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Saved in:
7
Understanding communal and individual customer experiences in group-oriented event
tourism
: an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Antecedents of consumer brand engagement and brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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