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The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart; Giovanardi, Massimo - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 421-445
Persistent link: https://www.econbiz.de/10011709135
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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A practitioner-led strategic place brand-management model
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
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Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma; Jamal, Ahmad - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105