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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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Brand management
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Piacentini, Maria
7
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Michaelidou, Nina
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Veer, Ekant
5
Carlson, Jamie
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Broderick, Amanda J.
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Brownlie, Douglas
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Canhoto, Ana Isabel Domingos
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Carrigan, Marylyn
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Cova, Bernard
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Dennis, Charles
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He, Hongwei
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Malthouse, Edward C.
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Martin, Drew
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Vom Lehn, Dirk
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Wells, Victoria
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Baron, Steve
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Baumgarth, Carsten
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,369
Journal of retailing and consumer services
2,024
International journal of hospitality management
814
International journal of consumer studies
775
Psychology & marketing
755
SpringerLink / Bücher
711
The journal of brand management : an international journal
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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452
Tourism management : research, policies, practice
444
Asia Pacific journal of marketing and logistics
432
European journal of marketing : EJM
429
Journal of travel and tourism marketing
421
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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NBER Working Paper
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Journal of marketing communications
372
Journal of marketing
368
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of retailing
345
Journal of international consumer marketing
336
Marketing letters : a journal of research in marketing
334
Technological forecasting & social change : an international journal
332
Cogent business & management
330
Journal of fashion marketing and management
324
Journal of the Academy of Marketing Science
321
International journal of contemporary hospitality management
314
Journal of consumer behaviour : an international research review
314
Journal of advertising research
313
International journal of retail & distribution management
312
Marketing intelligence & planning
310
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
The journal of consumer marketing
305
The international review of retail, distribution and consumer research
301
Journal of hospitality marketing & management
297
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ECONIS (ZBW)
408
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408
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1
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
2
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
10
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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