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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
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Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.; Sood, Suresh - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 98-110
Persistent link: https://www.econbiz.de/10011697743
Cover Image
Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10010093116