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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
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31
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Piacentini, Maria
7
Hogg, Margaret K.
6
Veer, Ekant
6
Belk, Russell W.
5
Michaelidou, Nina
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
O'Donohoe, Stephanie
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
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Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
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Journal of marketing management : MM
Journal of business research : JBR
2,036
Journal of retailing and consumer services
1,937
NBER working paper series
1,387
Working paper / National Bureau of Economic Research, Inc.
1,242
NBER Working Paper
1,043
International journal of consumer studies
775
International journal of hospitality management
727
Psychology & marketing
660
Journal of banking & finance
625
European journal of operational research : EJOR
613
Management science : journal of the Institute for Operations Research and the Management Sciences
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
SpringerLink / Bücher
560
Discussion paper / Centre for Economic Policy Research
543
Insurance / Mathematics & economics
539
Economics letters
528
Finance research letters
479
CESifo working papers
476
Journal of economic behavior & organization : JEBO
446
Discussion paper series / IZA
424
Applied economics
421
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
393
Working paper
389
European Journal of Marketing
387
Journal of Consumer Marketing
374
Journal of marketing research : JMR
358
The journal of brand management : an international journal
358
European journal of marketing : EJM
357
Journal of economic psychology : research in economic psychology and behavioral economics
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic dynamics & control
345
Journal of economic theory
328
Journal of international consumer marketing
321
Discussion paper
319
Journal of travel and tourism marketing
317
Discussion papers / CEPR
313
Cogent business & management
312
Journal of retailing
307
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ECONIS (ZBW)
315
Showing
1
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10
of
315
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date (oldest first)
1
Complex services and choice criteria : an example from the life assurance market
Devlin, James F.
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 631-650
Persistent link: https://www.econbiz.de/10003558851
Saved in:
2
Evaluative cues and services : the effect of consumer knowledge
Devlin, James F.
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1366-1377
Persistent link: https://www.econbiz.de/10009412794
Saved in:
3
A commentary on the treatment of taboo in
consumption
and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
4
Reducing household water
consumption
: a social marketing approach
Lowe, Ben
;
Lynch, David
;
Lowe, Julian F.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
Saved in:
5
The rise of inconspicuous
consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
6
The hidden work of coping : gender and the micro-politics of household
consumption
in times of austerity
Cappellini, Benedetta
;
Marilli, Alessandra
;
Parsons, …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1597-1624
Persistent link: https://www.econbiz.de/10010466443
Saved in:
7
Consuming stress : exploring hidden dimensions of
consumption
-related strain at the intersection of gender and poverty
Hutton, Martina
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1695-1717
Persistent link: https://www.econbiz.de/10011407850
Saved in:
8
Becoming respectable : low-income young mothers,
consumption
and the pursuit of value
Banister, Emma N.
;
Hogg, Margaret K.
;
Budds, Kirsty
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 652-672
Persistent link: https://www.econbiz.de/10011577363
Saved in:
9
Compensatory
consumption
and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
10
Optimising marketing spend : return maximisation and risk minimisation in the marketing portfolio
Ryals, Lynette
;
Dias, Sam
;
Berger, Maya
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 991-1011
Persistent link: https://www.econbiz.de/10003604040
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