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Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke; Kim, Hyeong Min - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
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Brand vulnerability to product assortments and prices
Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
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Rejoinder to Hunt's "The bases of power approach to channel relationships"
Blois, Keith J.; Hopkinson, Gilian C. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 765-773
Persistent link: https://www.econbiz.de/10011309057
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The bases of power approach to channel relationships : has marketing’s scholarship been misguided?
Hunt, Shelby D. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 747-764
Persistent link: https://www.econbiz.de/10011309059
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Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
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Forward channel integration and performance : an application of transaction cost economics and the misalignment concept
Brettel, Malte; Engelen, Andreas; Müller, Thomas - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 41-59
Persistent link: https://www.econbiz.de/10008841697
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The use and abuse of French and Raven in the channels literature
Blois, Keith J.; Hopkinson, Gilian C. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1143-1162
Persistent link: https://www.econbiz.de/10010195004