Narrow search
Showing 1 - 10 of 358
Cover Image
Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
Cover Image
A study of trust over time within a social network mediated environment
Palmer, Adrian; Huo, Qunying - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
Cover Image
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Cover Image
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Cover Image
A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
Cover Image
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; … - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Cover Image
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja; Veer, Ekant - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Cover Image
The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Cover Image
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia; Mueller, Claudia - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Cover Image
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096