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Consumer behaviour
307
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307
Marketing management
122
Marketingmanagement
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Brand management
69
Markenführung
69
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62
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English
438
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Belk, Russell W.
7
Piacentini, Maria
7
Tadajewski, Mark
7
Hogg, Margaret K.
6
Varman, Rohit
6
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Harris, Lloyd C.
4
Hewer, Paul
4
Hunt, Shelby D.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Doherty, Anne Marie
3
Hamilton, Kathy
3
He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Martin, Drew
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Aitken, Robert
2
Arsel, Zeynep
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,463
Journal of retailing and consumer services
2,001
The Indian economic journal
1,273
The Indian journal of economics
1,173
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
NBER working paper series
946
Finance India : the quarterly journal of Indian Institute of Finance
940
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
887
Working Papers / eSocialSciences
869
SpringerLink / Bücher
829
Working paper / National Bureau of Economic Research, Inc.
812
The Asian economic review : journal of the Indian Institute of Economics
800
International journal of hospitality management
775
International journal of consumer studies
773
Economic developments in India : quarterly update : analysis, reports, policy documents
741
Psychology & marketing
727
NBER Working Paper
719
Indian journal of agricultural economics
665
Working paper
642
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
596
The journal of brand management : an international journal
577
MPRA Paper
532
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
527
Global business review
502
Economic affairs : quarterly journal of economics
501
European journal of marketing : EJM
499
European Journal of Marketing
494
The journal of product & brand management
481
Asia Pacific journal of marketing and logistics
449
Journal of marketing research : JMR
444
Discussion paper series / IZA
442
Management science : journal of the Institute for Operations Research and the Management Sciences
430
Industrial marketing management : the international journal for industrial and high-tech firms
416
Policy research working paper : WPS
409
Journal of Consumer Marketing
408
Journal of marketing
408
International journal of Indian culture and business management
407
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ECONIS (ZBW)
438
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438
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1
Brand
orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
2
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
3
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
4
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
5
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
7
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
8
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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