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Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma; Jamal, Ahmad - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
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Exploring the effect of self-image congruence and brand preference on satisfaction : the role of expertise
Jamal, Ahmad; Al-Marri, Mohammed - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 613-629
Persistent link: https://www.econbiz.de/10003558847
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Acculturation and Inter-Ethnic Consumer Perceptions: Can You Feel What We Feel?
Jamal, Ahmad; Chapman, Malcolm - In: Journal of marketing management : MM 16 (2000) 4, pp. 365-392
Persistent link: https://www.econbiz.de/10006984041
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Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
Jamal, Ahmad; Al-Marri, Mohammed - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 613-630
Persistent link: https://www.econbiz.de/10007901904
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Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
Jamal, Ahmad; Al-Marri, Mohammed - In: Journal of marketing management : MM 23 (2007) 7, pp. 613-630
Persistent link: https://www.econbiz.de/10008416737
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Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach
Goode, Mark M.H.; Davies, Fiona; Moutinho, Luiz; Jamal, … - In: Journal of marketing management : MM 21 (2005) 7-8, pp. 755-778
Persistent link: https://www.econbiz.de/10006956522