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Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.; Szmigin, Isabelle - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
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Online service quality : content and process of analysis
Piercy, Niall - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 747-785
Persistent link: https://www.econbiz.de/10010375796
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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Consumer intentions to falsify personal information online : unethical or justifiable?
Punj, Girish - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1402-1412
Persistent link: https://www.econbiz.de/10011850421
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855