//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Diagnostic analysis of US fash...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
101
Markenführung
101
Consumer behaviour
55
Konsumentenverhalten
55
Brand image
35
Markenimage
35
Brand
24
Lieferantenmanagement
24
Supplier relationship management
24
Markenartikel
23
Social Web
22
Social web
22
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
14
Online-Marketing
14
Place marketing
8
Standortmarketing
8
Confidence
7
Customer integration
7
Customer satisfaction
7
Fashion
7
Großbritannien
7
Kundenintegration
7
Kundenzufriedenheit
7
Mode
7
USA
7
United Kingdom
7
United States
7
Vertrauen
7
brand orientation
7
Advertising effects
6
Luxury goods
6
Luxusgüter
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
131
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Conference paper
6
Konferenzbeitrag
6
Case study
5
Fallstudie
5
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
132
Author
All
Cova, Bernard
4
Blois, Keith J.
3
McDonagh, Pierre
3
Rowley, Jennifer
3
Baumgarth, Carsten
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Gruber, Thorsten
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hopkinson, Gilian C.
2
Hunt, Shelby D.
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Mitchell, Richard
2
Moraes, Caroline
2
Preece, Chloe
2
Quinn, Barry
2
Reppel, Alexander E.
2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alpert, Frank
1
Anselmsson, Johan
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Ashton, John K.
1
Athwal, Navdeep
1
Atik, Deniz
1
Aulōnitēs, Geōrgios I.
1
Baeza, Julia
1
Baumann, Jasmin
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
Bian, Dong
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
959
Industrial marketing management : the international journal for industrial and high-tech firms
919
Bangladesh journal of political economy
688
International journal of production economics
581
The journal of brand management : an international journal
570
The Bangladesh development studies : the journal of the Bangladesh Institute of Development Studies
565
SpringerLink / Bücher
543
International journal of production research
447
Journal of retailing and consumer services
399
Journal of fashion marketing and management
398
The journal of product & brand management
392
The journal of business & industrial marketing
352
European journal of operational research : EJOR
270
Journal of Fashion Marketing and Management: An International Journal
247
Journal of purchasing and supply management
194
Policy research working paper : WPS
166
IZA Discussion Papers
164
European journal of marketing : EJM
157
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
157
World Bank E-Library Archive
152
Springer eBook Collection
150
International journal of procurement management
149
Gabler Edition Wissenschaft
148
Strategic Direction
148
NBER working paper series
147
Asia Pacific journal of marketing and logistics
146
Discussion paper series / IZA
146
Transportation research / E : an international journal
145
MPRA Paper
142
Journal of business-to-business marketing
140
International journal of consumer studies
137
International journal of logistics systems and management
137
Journal of strategic marketing
136
Psychology & marketing
132
Journal of Product & Brand Management
131
Journal of marketing
130
Journal of the Academy of Marketing Science
130
NBER Working Paper
128
Research report / Bangladesh Institute of Development Studies
128
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
1
-
10
of
132
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collaborating for success : managerial perspectives on co-branding strategies in the
fashion
industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
2
Fashion
creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
3
From conspicuous to considered
fashion
: a harm-chain approach to the responsibilities of luxury-
fashion
business
Carrigan, Marylyn
;
Moraes, Caroline
;
McEachern, Morven G.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1277-1307
Persistent link: https://www.econbiz.de/10010209644
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
6
A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.
;
Laverie, Debra A.
;
Wilcox, James B.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003979616
Saved in:
7
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
8
Analysis of
fashion
consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
9
Individual values and motivational complexities in ethical
clothing
consumption : a means-end approach
Jägel, Thomas
;
Keeling, Kathy
;
Reppel, Alexander
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 373-396
Persistent link: https://www.econbiz.de/10009545956
Saved in:
10
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->