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Consumer behaviour
307
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101
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101
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Piacentini, Maria
7
Tadajewski, Mark
7
Hewer, Paul
6
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hunt, Shelby D.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Devlin, James F.
3
Doherty, Anne Marie
3
He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Martin, Drew
3
McDonagh, Pierre
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Rowley, Jennifer
3
Ryan, Annmarie
3
Shankar, Avi
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Vom Lehn, Dirk
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of business research : JBR
2,478
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
787
International journal of hospitality management
780
International journal of consumer studies
766
Psychology & marketing
736
The journal of brand management : an international journal
698
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
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European journal of marketing : EJM
510
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508
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465
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458
Asia Pacific journal of marketing and logistics
443
Industrial marketing management : the international journal for industrial and high-tech firms
436
Management science : journal of the Institute for Operations Research and the Management Sciences
410
NBER Working Paper
408
Journal of marketing
407
Journal of strategic marketing
403
Tourism management : research, policies, practice
398
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
396
Journal of marketing communications
394
Journal of the Academy of Marketing Science
391
Journal of travel and tourism marketing
391
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
Marketing intelligence & planning
357
Journal of retailing
348
Marketing letters : a journal of research in marketing
345
Cogent business & management
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
328
Journal of fashion marketing and management
323
International journal of retail & distribution management
320
Journal of consumer behaviour : an international research review
312
The journal of consumer marketing
307
The international review of retail, distribution and consumer research
303
Journal of business ethics : JOBE
301
International journal of contemporary hospitality management
295
Journal of advertising research
290
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ECONIS (ZBW)
464
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1
Brand
orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
2
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
3
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
5
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
6
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
7
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
8
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
9
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
10
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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