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Cultural distance and psychic distance : refinements in conceptualisation and measurement
Sousa, Carlos M. P.; Bradley, Frank - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 467-488
Persistent link: https://www.econbiz.de/10003746661
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Teaching how to fish : lessons from information and communication technologies for international development
Toyama, Kentaro - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 439-444
Persistent link: https://www.econbiz.de/10010376957
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Exploring researcher vulnerability : contexts, complications, and conceptualisation
Jafari, Aliakbar; Dunnett, Susan; Hamilton, Kathy; … - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1182-120
Persistent link: https://www.econbiz.de/10010194992
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Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie; Yani-de-Soriano, Mirella - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1143-1160
Persistent link: https://www.econbiz.de/10008757635
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"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Khan, Hina; Bamber, David; Quazi, Ali - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1190-1216
Persistent link: https://www.econbiz.de/10009615191
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The savvy French consumer : a cross-cultural replication
Garnier, Marion; MacDonald, Emma K. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 965-986
Persistent link: https://www.econbiz.de/10003902405
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Country of Assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective
Chandrasen, Abhirarm; Paliwoda, Stanley J. - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 483-499
Persistent link: https://www.econbiz.de/10003874145
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A review of factors affecting online consumer search behaviour from an information value perspective
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003492231