Cultural distance and psychic distance : refinements in conceptualisation and measurement
Year of publication: |
2008
|
---|---|
Authors: | Sousa, Carlos M. P. ; Bradley, Frank |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 5/6, p. 467-488
|
Subject: | Internationaler Markteintritt | International market entry | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics |
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