Researching consumers in multicultural societies : emerging methodological issues
Year of publication: |
2010
|
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Authors: | Slater, Stephanie ; Yani-de-Soriano, Mirella |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 11/12, p. 1143-1160
|
Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Marktforschung | Market research | Kritik | Criticism |
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