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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197
Persistent link: https://www.econbiz.de/10008841663
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Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina; Christodoulides, George - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 976-991
Persistent link: https://www.econbiz.de/10009349576
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Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George; De Chernatony, Leslie; Furrer, … - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 799-826
Persistent link: https://www.econbiz.de/10007376607
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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1, pp. 181-198
Persistent link: https://www.econbiz.de/10008786263
Cover Image
Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1, pp. 181-198
Persistent link: https://www.econbiz.de/10008884653
Cover Image
Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina; Christodoulides, George - In: Journal of marketing management : MM 27 (2011) 9, pp. 976-992
Persistent link: https://www.econbiz.de/10009252639