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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
56
Markenführung
56
Brand image
38
Markenimage
38
Beziehungsmarketing
31
Relationship marketing
31
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English
317
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Baumgarth, Carsten
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Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
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Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Clarke, Rodney J.
2
Cocker, Hayley L.
2
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Journal of marketing management : MM
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,948
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
IZA Discussion Papers
668
Economics Papers from University Paris Dauphine
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
551
The journal of brand management : an international journal
458
Working paper / National Bureau of Economic Research, Inc.
450
MPRA Paper
429
The journal of product & brand management
421
Journal of marketing research : JMR
399
NBER Working Paper
395
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
388
Discussion paper series / IZA
386
European Journal of Marketing
378
European journal of marketing : EJM
375
Journal of Consumer Marketing
370
IZA Discussion Paper
361
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of marketing
322
Journal of travel and tourism marketing
321
Journal of retailing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Tourism management : research, policies, practice
305
Cogent business & management
304
Journal of marketing communications
302
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
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ECONIS (ZBW)
317
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1
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
2
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
Saved in:
3
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
4
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
5
Brand
vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
6
Increasing a
brand
's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
7
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
8
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
10
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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